Cliff Young LTD, a contemporary furniture company, almost 50 years old requested eMagid for a redesign of their website. They wanted to reinvent their online presence and explore digital outlets for marketing.
When we get a custom web development project there are a number of things we try to take into account while building it.
First, of course, we work together to mockup a design that appeals to our clients. In this case, we made a simple design with a minimalist layout to match the elegance of the furniture itself.
Cliff Young wanted custom web development to express their unique brand.
Second thing that must be accounted for is the niche market the website is trying to appeal to. Since Cliff Young LTD aims for an upper-class luxury market, everything about the site must be holistic in their approach to appeal to that crowd. So we check our website design to make all the various parts consistent with one another.
Third is a bit nuanced, because when redesigning a site that already exists there a blending process involved. You want to incorporate a lot of the old content and flow while adding new elements to it. Too much new and people would get confused, to much old and well, why hire a web development company at all?
A seamless blend of the introduction of a new model while maintaining certain brand integrity is the optimal product for a website redesign. Unless the original website was absolutely abhorrent, in which case it should look nothing like that.
Our web design agency used WordPress to create the web design for their brand. Over their history, Cliff Young has updated their furniture to be modern in each era. They have however been consistent with a more minimalist design approach.
We wanted that to be understood and felt through their website. Our web design agency and Cliff Young communicated about the feel they were going for, and we delivered it to them.
For all the specific tools and apps used you can check out the website development page for Cliff Young.