If you want to understand how to write the perfect call-to-action that’ll hypnotize your target customer, educate them and surge your conversions, this in-depth blog was written with you in mind.

One of the key reasons why most landing and sales pages are not converting leads or sales into customers is a weak call to action with no sense of insistence.

Not all call-to-action marketing messages are created equal. Most companies aren’t using effective CTAs to engage their best customers. And, even worse, some brands aren’t using them at all. According to Small Biz Trends, 70% of small business B2B websites lack any type of call-to-action. To be honest with you, writing a CTA marketing message that will compel your audience to take the right step isn’t an easy job. Developing a sense of urgency versus being forceful is a fine line. The 3 tactics below will streamline it for you.

Tactic #1:  Selling a Trial

Forget free. Use a free trial as an alternative. There are definite calls to action that you can’t help but click and the “free trial” CTA method is one of them. It works particularly well for corporations that sell software as a service or memberships.

Tactic #2:   Instant Gratification

Nobody likes a time lag. I hate to see a long line at the store or bank. You’re perhaps the same.

That’s why, if you want to grow your online company, you’ve got to guarantee that your customer service is working perfectly. Trying your customer’s tolerance, such as with long hold times, involves 35% of what customers call bad customer service.

Tactic #3:  Induce Curiosity

Curiosity is the want to know something. If you build your call-to-action marketing message in such a way as to generate the desire in your prospects to know what’s on the other side of that CTA button, they’ll be more eager to click giving you the lead generation or sales you want. And, the higher your CTR, the more profits you make.

Your landing page, contact page, ad banners, and sales copy will produce quality leads and customers to your brand when your call-to-action button is clicked.

To a large degree, a high click-through rate will cause a higher conversion rate, if all other fundamentals (such as your sales funnel and offer) are well-optimized for your target customers.

What is your best tactic for writing a call-to-action that requires the right folks to click and follow through?