Looking for ways to get customers to continue to revisit your website and purchase your products? Having credibility and trust with your customers is the best way to encourage them to continue buying your products and services. Many businesses struggle to build these relationships and end up losing customer trust.

Authenticity is one of the first things customers look for in a website and brand when deciding to purchase products or invest in the services. Customers want to feel welcome and a connection with your brand, there a couple of ways to guarantee that.

Staying active on social media

Social media is one of the top ways of creating a relationship with customers. If your company is not on social media like Facebook, Instagram, LinkedIn and Twitter it should be because that’s one of the best ways to create credibility. Tweeting promotions and deals with excitement are a great way to keep your audience excited as well. Facebook allows you to use targeted ads to collect analytics on customers to help develop content to target those customers.

Respond to reviews and feedback

Google and Facebook allow customers to leave reviews on their pages, which is great way to create that interaction between customer and business. 97% of B2B buyers said that reviews are more credible than other types of content. Reviews are a way to show customers that others are using your products and services and have had good experiences. Reviews are trustworthy and make your business more trustworthy and builds that credibility.

Be consistent and deliver on your promises

The best way to get positive reviews and build that trust with customers is to always deliver on your promises. This includes deals, discounts and promotions, and deliver it to the highest standards. Your products and services should be the best quality and should not have your customers questioning your brand. Includes consistency with customer engagement without being overwhelming. Sending out email blasts and posting on social media consistently is way to keep that engagement.

Keep in mind that as your business grows the relationships you make with customers remain positive and building trust will improve your businesses credibility.