Why does my website need a landing page?
Landing pages are an essential part of a successful marketing strategy, it is a page on your website that targets certain customers with useful information about your brand. Landing pages are a great way to generate leads and get contact information from potential customers like their names and email addresses. This contact information can later be used for email lists and leads. Users can reach these pages through backlinks, organic searches, email links, and social media.
Landing pages can be a powerful tool for businesses, here are 4 elements of landing pages that are guaranteed to boost conversations.
1. Keep it simple
You don’t want a landing page that will overwhelm visitors, keeping it simple with imagery and eye-catching text will be the most effective. Every landing page has a goal, these goals may include having visitors sign up for a free trial, joining your newsletter, or creating an account.
The best way to approach these pages is to ask for the right amount of information. Asking customers to submit their email addresses and names is often enough information the business needs to be able to contact them. You don’t need information like birthdays, cell phone numbers, and pet names, these are unnecessary details and most often users won’t want to spend the time filling out. Keeping it simple and quick is the best way to get the most out of your landing page.
2. Clear Call to Action (CTA)
The call to action is probably the most important part of the landing page, it’s where your customers and potential customers will learn about your products and services. CTA’s are buttons that users will click to proceed onto the next directed page of your website.
The CTA must be clear and straight to the point, tell your visitors what the next step is. Are they creating an account, signing up for a newsletter, buying a product, or contacting you? Giving the user too many choices will confuse them, stick to one CTA per landing page.
3. Enticing imagery and headlines
The headline is the first thing that visitors will notice when they click on your landing page. Your headline must be relevant and state what your intentions are. This means using enticing words like “sale” or catchy phrases. Once you’ve grabbed their attention with your headline you can add a subheading including information about your brand or your products and services. The subheading should still be short and to the point.
Using images that show your products and services is always helpful to let your users know what your company is. These images should be creative and unique, videos, animations, and rotating images are just a few ways to catch your user’s attention. Here are 3 UX ideas for designing a website.
4. Credibility
For new visitors and potential customers, it’s important to present your company as credible. One of the best ways to do so is by providing customer testimonials and case studies. Using these will show that your brand is honest about their claims and that they can trust you.
Summary
As you can see, landing pages are essential for businesses to generate leads and boost sales. If designed the right way you will see tremendous results. At eMagid we create landing pages for all types of businesses, click here to contact us and learn how we can create the perfect landing page for your business.