Opposed to what many people may think, email marketing is not dead. In fact it’s almost more important now than ever before. We’re seeing an increase in sales and traffic to businesses who optimize email marketing. “Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing”

With email marketing, businesses are able to craft personalized campaigns to target their email subscribers. For businesses that are on a budget, email marketing is an automatic and lucrative way of directly providing information to subscribers. In this blog we will discuss the top 4 reasons why email marketing is highly effective and should be optimized by businesses.

Personalization

As simple as adding a subscribers first name can encourage them to open the email and view your campaign. With this marketing strategy targeting subscribers by demographics such as age, gender and buying patterns these personalized emails will be highly effective.

It’s affordable

Many businesses have to work with a limited budget, email marketing is an affordable way tp reach audiences. With only a few cents per recipient businesses can expand their customer list and create personalized campaigns to subscribers.

Improves brand awareness

Email marketing created credibility and relationships with customers. This improves conversation around the brand and in result drives more traffic to the site. Email campaigns and newsletters help build subscriber growth and brand awareness.

It’s instant

Having the ability to directly inform customers of new products and services as well as deals and promotions is a great way to get customers engaged. They don’t have to be everyday, most people prefer to get email once a week, email marketing is both consistent without being overwhelming.

Overall, email marketing is one of the top highly effective forms of digital marketing that continues to succeed in driving traffic, reading larger audiences and creating strong relationships with customers! Make sure your brand is optimizing email marketing, if your a small business that doesn’t have time to create email campaigns every week, reach out to us at eMagid. We will work with you to create the perfect email marketing strategy.