Looking for the best way to reach you marketing goals? If your business goals include driving traffic to your website or increasing sales, then the best way to reach these goals is through ads. Ads have been around for ages selling products, services, and growing businesses. With the rise in social media and internet marketing, we now have accessibility to create ads at low costs and great results.

The biggest platforms for advertising are Google and Facebook, both have their own versions and have proven to show positive results if created the right way. Both platforms are very similar and different when it comes to your goals. Facebook ads are slightly cheaper than Google ads, however, choosing to use either one depends on the marketing goal you want to achieve. In this blog, we will discuss the important elements to know when creating an Ad.

Knowing your goal

Before creating an Ad, you have a list of goals you want to achieve, for example, if you want to increase brand awareness then you should probably use Facebook Ads. However, if your goal is to generate leads then Google Ads is the way to go. That’s not to say you can’t use both for all your marketing goals.

Get specific with your target audience

Now that you have your goal, the second most important element is knowing your target audience. You don’t want to be spending money running ads to people who have not shown interest in your product or service. Both Google Ads and Facebook Ads allow you to provide a specific target audience, this mean adding age range, gender, location, and areas of interest.

Use keywords in your content

Providing keywords in your ad will help target your specific audience and will increase your ads performance. In hindsight the more keywords the better and choosing the right ones will make your ad even more successful. Google keyword planner is a great tool to optimize when researching the best keywords, however, there are many other tools that work just as well.

Make your ads stand out

Create an ad that is unique and will grand viewers attention, here are a few tips on how you can make your ad stand out.

• Appeal to the audience
• Use striking images and graphics
• Catchy headline
• Personalize your ad
• Make your ads interactive
• Don’t be afraid to get creative

The best part about running ads is that it’s not a one-time thing, analyzing the effectiveness of your first ad should determine how you create your next one. Creating ads will help grow your business and earn more profits, so take advantage of tools such as Google Ads and Facebook Ads.