Whether you just started a business or have a well-established one should already have a business website. Creating a website for your business is a top priority due to the benefits it serves. However, not just any website will do, it must be an up-to-date design that will grab audience’s attention and will encourage them to view and purchase your products or services.

Your business website should be user friendly and most importantly you should be optimizing your user experience or UX. Your UX should not be taken for granted, it affects how your customers view your brand and can be the reason you gain or lose customers.

If you don’t know where to get started,we will discuss some ideas on how to optimize your UX  in this blog.

An easy-to-navigate website

A cluttered and hard to navigate website will not get people to stay on your website for long, it’s frustrating to not understand the layout of a website. Having only the necessary information on the navigation bar will get the best results, avoid overcrowded pages that will overwhelm users. Websites that have visual cues such as arrows and color contrasts are simple and grab user’s attention.

Create a simple design

Keep your website simple, too much text and colors will only confuse users, you don’t want to bombard them with information. Taking the minimalist and aesthetic approach will draw more users to your site. In this case less is more.

Have a clear call to action

The call-to-action button has to stand out! It will increase click-through rates and conversation rates. You want that button to be clickable, using contrast colors and the right placement.

Become mobile-friendly

Most people nowadays use their phones as the quickest way to search something up, therefore, making your website mobile friendly will attract more users and grow your business.

Add interactive experience

An interactive website will engage your users and they will want to stay longer on your site, visitors prefer a personalized experience and providing that will keep your website memorable.

At eMagid we create customizable UX designs that fit best for your brand. Our website designers and developers were hand in hand with businesses to create the best possible websites to fit there needs.