Tired of your social media presence being a one-way street for broadcasting information to the world? Want to create a more interactive experience with your followers and customers? Thought so! There are many ways you can do this, ranging from making sure that you’re engaging with others and including hashtags in your posts, to combining Instagram and Facebook advertising.

 

If your marketing goal is to grow awareness for your brand, social media is one of the best places to do so. Learning who your audience is and what they want to see is only the first step in creating content that will get them excited about your brand. Here a few content ideas for growing brand awareness on social media.

 

Hashtags

Using hashtags in social media posts is one of the easiest ways to reach more people as well as, targeting specific groups of people who may be interested in your products and services. Using the hottest trends and topics as hashtags will get your content in front of a bigger audience and increase brand visibility.

 

Contests

Contests and giveaways are a fun and interactive way of getting your viewers to engage with your brand. You can offer rewards to your audience for doing simple tasks like sharing your content on their pages, tagging friends and family in your comments, or following your social media channels. These are all great ways to gain new followers and expand your audience base.

 

User-generated content

Many social media users love to promote and share where they are and what they are doing. This can be a huge bonus for businesses because it gives them more content to share and use. When a customer hashtag your brand in a photo you can use that to your advantage. Posting their content on Instagram stories and other social media channels. Sharing user-generated content can encourage more customers to use those hashtags as well.

 

Instagram stories

Stories have been a big hit with social media users, they are an addition to your feed and have tons of advantages for businesses. Questions and polls are great examples of interacting with audiences. Blogs and other content can be shared easily by tagging a person or brand and make for great content. Customers sharing and tagging your brand is a way for others to click on the tags and learn about your brand. It also helps when your share a post they have shared, it shows you are engaging and appreciative of your customers.

 

Behind-the-scenes

A brand that is personable is a brand that will be successful. Viewers are interested in what you do, sharing videos, photos and other information is a great way to keep them in the loop. Giving your audience a sneak peek into your latest project or posting videos at events and workplaces will keep them interested and excited about your business.

 

Coming up with content can be difficult and time-consuming, these are a few ideas that can help grow your business and audience reach. Take advantage of social media platforms for your business, they are always improving and adding new features to make it easier for content creators.