What is User Interface Design?
When referring to user interface (UI) design, we often associate it with user experience and website design. It’s the concept of creating an interface with elements that are easy to navigate and an overall visual design that is appealing to the eye and increase efficiency throughout the website. With a good user interface design, a website is more accessible, and boosts visitor engagement and interactions within the site.
User interface design is extremely important to integrate into your websites design, it helps to create a promising relationship between your audience and the website or application. Here are a few advantages of a good UI design.
Advantages of User Interface Design
Improve user navigation
Skilled developers and designers use user interface to improve the functionality of a website, including navigation experience. By simplifying the number of pages and titles that direct users to through the website make it easier to navigate. With a website that is clear and easy to navigate allows users to find what they are looking for faster and efficient. 94% of customers say a website should be easy to navigate. Overwhelming websites or apps where information is difficult find, will encourage visitors to leave the site immediately.
Improve user engagement
A website that has a unique interface design will attract new users and encourage user engagement. Customer satisfaction is the goal when creating a website or mobile application, it mainly focuses on the user experience. Adding digital animations, quizzes and call to action buttons will have guests interacting with website and brand.
Get visitors to stay on the website longer
Looking to generate more leads through your website? Having a good user interface can do that. If users can find content easily and interact with landing pages, they will be encouraged to stay on the site longer. In order to do so, you must take advantage of page layouts and recent web design trends that will attract more users. With a carefully thought out user interface design you will have strong competitive advantage over competitors.