With 2022 only six months away, we’ve begun planning and predicting what’s to come for the digital marketing industry. The pandemic has a big impact of our society for the last two years, producers and customers had to readjust and adapt to new habits, which will impact the way businesses run in 2022.
In order to stay ahead of the competition, we are looking into the digital marketing trends that we may be seeing in the coming years. With the rise in ecommerce and user-generated content, 2022 will be a big year for new and innovative marketing trends.
Social media and ecommerce
Many brick and mortar stores closed down during the pandemic, and although we’ve been seeing a constant incline of ecommerce through the years, 2020 was year that most shoppers had to resort to online shopping. Social media such as Instagram began launching new shopping features back in 2019. Social media influencers and the shop feature on Instagram has evolved the consumer shopping experience.
Brands and influencers are using this feature to promote products and make it easier for shoppers to purchase items right when they see them. This is a huge trend that we believe is going to take the ecommerce industry by storm, 130 million users click on the shopping feature every month. Large brands like Zara were the first to use this platform to directly sell their items to consumers, we are now seeing small businesses doing the same.
User-generated content (UGC)
“Content is king”, Bill Gates knew then and still to this day the importance of content in marketing. One of the more recent and growing content trends is user-generated content. User-generated content refers to customers and audiences using social platforms to promote and engage with brands. In this day in age, shoppers are more likely to purchase a product that was recommended by other shoppers. Much like influencer marketing, users will share and comment on brands that they have had a good experience with.
This can be a huge advantage for online brands and many in-store brands that are looking to generate more customers. Encouraging current customers to share their experiences using hashtags and stories is and will continue to be a game changing trend for brands.
Conclusion
These trends have already had a huge influence of modern consumers and their habits. With platforms like social media that are constantly evolving and growing, we can only predict what’s to come. However, with so much room for improvement and innovation we may see new trends and some old ones making an appearance in the coming years. The best way to ensure that your business will succeed to by adapting to the latest trends.
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