As marketing dollars progressively shift to digital and mobile channels, companies need to make the most of the value of social media. And, as the virus rolls on, companies are going to need to continue to be both nimble and unswerving in order to form loyalty with customers. Social media is probable to play a key role in creating and upholding connections with customers in the coming year.
The turmoil of 2020 reduced business growth for many and turned buyer acquisition into a serious goal for brands this coming year.
Some insiders warn that this narrow objective could negatively impact innovation in consumer experiences, and disappointing experiences may have a long-term impact on loyalty and brand engagement. Social media advertising can be very effective for scaling customer acquisition, but digital advertisers should remember to consider the long-term brand and consumer value as campaigns are built.
Ecommerce will continue to flourish in 2021. Livestream and short-form video, equally of which rely on social media platforms, are going to see increased growth in 2021, offering digital advertisers more opportunities for direct access to consumers. Multiple consumer touchpoints are key to business growth and engagement.
The move online for customers in current years includes Baby Boomers, several of whom embraced e-commerce and other internet habits in 2020 out of obligation and are now expected to keep up with their new online behaviors.
As with all marketing strategies, brands that install social media campaigns must be true to their corporation philosophy, tone, and mood. Any kind of fake outreach or mandatory attempt to reach new customers will fall flat. Instead, companies should find networks with their customers, by listening, spending time getting to know them, and not being frightened to engage the right new audiences.
Emagid helps companies flourish by taking advantage of customer intent and engagement, deploying refined digital marketing with big data intelligence to link brands with customers at the moments they’re readiest to take action, using marketing messages proven to resonate.