How to Start a Successful Email Marketing Campaign

Thinking of running an email marketing campaign, but don’t know where to start? In this blog we will focus on the benefits of email marketing as well as how to begin your first one. First and foremost, contrary to what many believe email marketing is still a very important form of marketing.  Around 89% of marketers have used and continue to use email as their primary channel for generating leads.

Why your business should be using email marketing

When your brand comes out with a new product or service it’s important to promote with all forms of marketing, including social media, email, and ads. Email marketing is one of the most effective ways to reaching existing and new customers to promote your brand. Email marketing offers personalized messages, its affordable and best of all it receives instant results. Now all that’s left is getting started.

Step 1: Set a goal

This step is by far the most important one, because before you can craft the message, you need to know what it is that you want to achieve. Some goals include boosting sales, driving traffic to your website, generating leads, and promoting products and services.

Step 2: Creating an email list

An email list can come from existing contacts or relationships you’ve made with customers. Generating more emails will improve your email marketing campaigns, the more email contacts the larger your audience base will be.

Step 3: Creating your first email

The first email should be a welcome email, that introduces your brand to your contacts. This email is important because it serves as a greeting to your contacts and gives insight to what they can expect to receive weekly.

Step 4: Be consistent with emails

Continuing to send out e-blasts with updates and promotions will keep your audience engaging with your brand as well as improving sales. Designing email templates that can be reused will make it easier to create the campaign as well as keeping the aesthetic similar.

Now that you know how to start your email campaign, make sure you spend time creating engaging subject lines and content. Using sites such as MailChimp will help to organize your email campaigns as well as, keeping track of results and growing your email list. Need help getting started? Visit us for more information.