YouTube has been around for over 15 years and has always been a great place for businesses to promote their products and services. Video truly has changed marketing forever, with it’s ability to provide tons of information in a small amount of time. About 69% of people have stated that they prefer video over text when learning about a product or service. Video Marketing is a trend that is continuing to grow with different social media platforms. Including Instagram with IGTV which was introduced in 2018 and Reels in August of 2020.
The Covid-19 pandemic left millions unemployed and stuck at home, this began caused many to turn to video marketing on YouTube, IGTV and Reels, although some were used long before the pandemic. In 2021 about 55% of marketers have used and plan to continue to use Instagram for marketing purposes, and 58% use YouTube. With that said, in this blog we will discuss how businesses can we use these platforms for marketing.
Benefits of Video Marketing for Businesses
More customer engagement
YouTube is one of the largest search engines and can be used for various marketing strategies. Vlogging has become a great way to create content that is fun and informative. Businesses can use vlogs to provide a connection with customers and gives the business a personable experience. Many marketers have been using Vlogs as a second form of blogs. Both are informative and provide customers with all the information they need as well keeping the audience interested. It provides great content for your website and SEO. Vlogs are the same, they are engaging and can be posted on the website and YouTube. Since there are billions of users on YouTube is promotes them to visit your website.
Improves SEO
With fun and engaging video users are more prompted to visit your site and view your products and services, which helps to improve your brand awareness and traffic to your website. Videos can be shared via all social platforms and allow for comments and questions. All these perks in result improve SEO by showing Google your website is gaining popularity and engagement. Video that contains the right keywords will help get your website to the first page on google.
IGTV and how it works
Instagram over the last couple of years has been growing to be one of the most viewed social media platforms, helping businesses to grow with the ability to boost posts and interact with customers through comments and DM’s.
IGTV allows for long videos to be viewed and shared, the best thing about it that once your share a post your followers will be informed of it. Sharing content on IGTV allows you to reach larger audiences and can also be shared to Facebook. With insights you can see your audience and the analytics of that video. This is great for figuring out your target audience and seeing what content works and what doesn’t.
In conclusion,
By implementing both YouTube and IGTV into your marketing strategy you will be able to promote your businesses products and services on the most popular search engines: Google which owns YouTube and Facebook which owned Instagram. Sharing content through videos will improve engagement with customers and other businesses. Don’t miss out on this opportunity to improve your business.