What are customer testimonials?
Customer testimonials are recommendations and reviews from satisfied customers, they are often done voluntarily or by a request from the company. Testimonials generally talk about the value of the products and services that the company provided. They can be extremely beneficial for growing your business, by boosting customer trust and credibility.
Benefits of customer testimonials
Customer testimonials can be a great addition to your website, they a crucial form of creating relationships and can be the deciding factor for closing sales. 72% of consumers say positive testimonials and reviews increase their trust in a business. Below are some of the benefits of including customer testimonials on your website.
Customer testimonials build trust and credibility
Providing a section on your website dedicated to testimonials is the perfect way to show that you are a legitimate business with customers. Customer testimonials produce an understanding of your company’s products and services. They are like positive reviews from previous customers, the more you have the more trustworthy your company looks.
Improves customer relationships
Asking for testimonials and feedback from loyal customers often helps to strengthen the relationship with that customer. Customers that leave great reviews and give testimonials most likely will continue to purchase your brand’s products and services. Reaching out to loyal customers continues that bond.
They can help to generate Leads
Customers can relate better to other customers; testimonials are sort of customer referrals for other potential customers. When customers can relate to your testimonials it helps them to relate to your brand. This can be a useful tool for generating leads and swaying their decisions for purchasing your products and services.
How to use customer testimonials
The best way to get great customer testimonials is by asking point-blank, in most cases customers that haven’t posted reviews or testimonials about your company are because they didn’t think about it. By asking, you can remind your customers of their time working with your brand and give a positive review of their experience that drives conversation.
Testimonials are a great addition to your website, as well as content ideas for social media. Make testimonials easy for viewers to see, and they should include the person’s name, company, and sometimes a picture to show that they are authentic. For customer testimonial ideas, visit our website!