Give your paid Google search a recharge with these ground-breaking Google ad strategies that can help you increase ROI and provide a better shopper experience.
Let’s be clear: it’s easy to stay with the tactics you have in place rather than try different methods.
If you’re a retail company that hasn’t been experimenting much recently now is the time to expand your horizons.
Wondering where to start? Try a few of these PPC strategies for retail on for size.
Discovery Google Campaigns
Google introduced these Discovery Campaigns back in 2019 and rolled them out worldwide in the spring.
Discovery ad campaigns are native ads that appear in Google feeds such as the YouTube and Watch Next feeds. It also uses the feed in the Google Search app, as well as for Gmail promotions and social tabs.
These Google ads can be a good fit for some retail brands. After all, recent studies show that 86% of individuals online are looking for shopping concepts and inspiration as they watch videos and search content.
Microsoft Advertising Network
If you’re only running advertising campaigns on Google and haven’t looked at Microsoft Advertising, now’s a perfect time.
You may not get the same outcomes in terms of sales volume or revenue, but the ROI is typically excellent when compared to Google. Part of the reason is that several brands don’t bother running advertising campaigns with Microsoft, which leaves more possibilities for those of us who do.
Use Microsoft In-Market Audiences
When you’re setting up ad campaigns in Microsoft Advertising, you may want to give in-market audiences a serious try.
Try Some Innovative Retail Google Ad Strategies This Year
If you feel like you were dangling on by your fingernails through 2020, then you may not have gotten around to trying any of these innovative Google ad strategies or tactics. But as more customers move online, more brands need to update their digital marketing strategy.
Make 2021 the year you cast your business net further.
Go beyond the norm…
Find new concepts – and test meticulously to see what works.