“Content builds relationships. Relationship are built on trust. Trust drives revenue.” – Andrew Davis. Davis is a marketing expert who strongly believes that compelling content is what connects customers with a brand. It’s the first step for building strong relationships and driving sales, true content is a form of storytelling.
Digital marketing has been on the rise for years now, with technological innovations and media the marketing game is evolving. From digital signage to social media, markers are finding new and creative ways to create connection and relationships with customers. In this blog we will discuss the proven ways to promote your business online to improve brand growth, drive traffic and make meaningful relationships with customers.
SEO Website
Having a website is an essential part of a great digital marketing strategy and important for every business to have. A website gives customers an idea of what your brand is, what services you provide and how to get in touch. These are important factors for any business to succeed in the digital world.
Most customers will visit a company’s website before deciding to make any purchases, a website should be search engine optimized to promote your business using the evolving search engine algorithm. A successful website should include the following:
– A page dedicated to learning about what your business is and the products/ services you offer to customers or other businesses.
– Easy to navigate design, this allows visitors to easily navigate your site to find all the information they need quickly and efficiently
– Call to action buttons is useful for quick checkouts and helping visitors contact the business directly
– Testimonials give potential customers an idea what to expect from your business, it can encourage sales and relationships
Sharing Content
A website is the perfect place for content with customers, however sharing it on other platforms helps to reach more people and grow the business. Some of the best platforms to share content in 2021 include:
– TikTok
– YouTube
These sites are great for posting content and interacting with audiences, social media for example is constantly evolving to make it easier for businesses to promote their products and services. Instagram Shop is a great example, businesses can now sell their products on Instagram while also promoting them. Social media has been on rise with influencer marketing, where businesses pay individuals with a large following to promote their brand.
YouTube, Facebook, and other sites are great for video marketing and can be shared on multiple sites. Producing content that is shareable like blogs, videos and infographics have a high percentage of getting more views and building that brand awareness.
PPC and Advertising
Pay Per Click advertising is a great way to grow your business using Google Ads with given information and tools. The benefits of PPC are that you only pay for what customers click on and is a great way to promote your business for low costs.
Social media advertising is another tool that has been used by many businesses and is continuing to become more and more popular. Facebook, Twitter, Instagram and now TikTok all offer their own advertising platforms. The best way to know which platform is the best for your business is by testing them all out. You may get more results from one platform then another, along with that, each platforms makes it easy to target certain audiences and control all aspects of the ads.
Some other advertising platforms are:
– Podcast ads
– YouTube ads
– Influencer marketing
– Email marketing
Measuring Analytics
Analytics is one of the most useful tools for monitoring the success of your business, content, and promotions. Analyzing data about your website helps to improve the effectiveness, like how well each page is running, checking the SEO of the site, and measuring web traffic.
Measuring analytics for content shared, shows the traffic each post, video and infographic gets. Using this can help marketers and businesses create content that is proven drive organic traffic.
Advertising analytics, shows the clicks, the traffic, and the reactions that each ad gets, with this information you can create ads that are the more effective and will get the most results.
For more information on how we can promote your business online click here.