The challenges of launching a new website

Launching a new website for you small business or your startup can be very challenging , how do you know what’s right, what looks good and what will make the most impact on your potential users?

Every process of designing and developing a new site requires some research , understanding your users will help you decide which content strategy to go with and visuals, user demographics analysis tools are widely available online, once you nailed the demographics, the immediate focus should then turn into creating a quality UI/UX that will have a direct impact on your website conversions, weather its an online e-commerce website or just a lead generation landing page, converting well is what makes or breaks the success of a website.

The last part and probably the most important step is the QA process, start by listing every page on the site and state the goals of that page i.e. content, form… test each page and make sure to do cross browsing tests as well, in today’s world you will need to try a few other mobile devices as well and make sure your site is full responsive. Create an SEO checklist before going live, execute and you are ready… oh yeah, share with friends and family first, they will give you the most honest feedback in a friendly way… Good luck.