While being into the year already it’s good to note where in time we are. This is because trends change as often as squirrels twitch. So understanding what we are up to helps you stay up to date. I have spent many hours doing much research. Every one of the top websites in the world has a few things in common. Along with a few commonalities, there are some differences in trends.
The Value of Beauty
One could make a good argument as to why beauty is the most important trait there is. It shapes much of our attention, focus, interests, and activities as a whole. I believe that even in conversations who we are more likely to is based on beauty. It’s definitely what catches the eye. And what is it that draws us in?
There is something about beauty that speaks of symmetry and order in the world. Something has managed to produce extreme order and consistency amongst the chaos of life. So we follow it. We innately assume that something with such an exterior has congruent backend genetics. And how could we not, with something that speaks to us in a language so strongly sensed. Beauty shapes our lives. Web design addresses this exact sensitivity engendered in the human condition.
Web Design Based Off the Human Condition
It takes our drive to engage with the world around us, and coat whatever product within it. Beautiful web design fuses the functionality of website development and the human sensitivity to beauty. Now as humans change their desire changes and with it, what they find beautiful. This explains why trends in web design and really in fashion on a whole change. Out with the old in with the new. In the same way humankind develops and leaves behind dead skin.
There are a few trends I have tracked from looking at some of the best websites around. One, they all are gorgeous, with a clean layout. They all are simple to navigate. And all of their pictures are truly beautiful. That has been totally consistent throughout.
Different Avenues of Web Design
Now we get subdivided I think between a few different areas of web design. There is something called the minimalist approach.
This approach is pretty much exactly as it sounds. Focus on what is absolutely necessary and leave all the periphery content out. There are many examples of that now, amongst a lot of the top websites in the world. I think the main split is between the minimalistic approach and the high volume imagery and video.
On the other side, there are websites that demand your entire attention. They are just stunning. Upon arrival, you just enter into a world of its own. It’s remarkable. Personally, I think I’m a bigger fan of highly rich content. But that is really just a preference and a matter of what the website is trying to achieve.
See Websites as a Store Front
I believe the perspective one must entertain to have a successful website is seeing it as a physical space. When you have visitors it’s like people just came into your store. You don’t want it to look old, dusty, out of style.
Nobody sticks around in stores like that. More than that the store needs to be able to be found. If your site is in the middle of nowhere you won’t get traffic. SEO (search engine optimization) is absolutely vital for digital real estate.
Design your website to have an inviting, warm, and welcome environment. This draws the numbers and produces the crowds. Make visitors identify with what you offer through, beautiful web design.
Web Design NYC
On top of it all, when it comes to actually planning content and the design of a website it’s important to have communication with your designers. You may think well the entire process happens digitally so it doesn’t matter where in the world you are in relation to your designers. And to some extent that’s true, but face to face contact is qualitatively different than emails. When you can walk into the office and go over your beautiful web design in person it changes the whole process.
This is why web design NYC would be something to search for. Because working locally means you can create a relationship, not just a website. When you have a relationship your website is cared about. And when your designers care about your website as much as you do, it’s an absolute pleasure to go to work in the morning.