Whether a business is small or large, keeping an online presence is an essential marketing strategy. Social media is a way for businesses to connect with customers on a more direct platform then say Google, or a website. Many businesses aren’t aware of the benefits of social media marketing, or many are struggling to get started. Here are a few ways that a business can benefit from social media marketing.

Let’s start with some important statistics

54% of social browsers use social media to research products

With tons of new users every day, social media is becoming the go to place for many users to get recommendation and reviews about companies’ products and services. Platforms like YouTube and Instagram are known for targeting buyers through influencer culture.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family

A good customer experience is one of the more important aspects of digital marketing for a brand. Keeping audiences engaging helps to build positive relationships and improving brand loyalty.

97% of marketers are using social media

Social media is a great way for a brand to reach more people, build brand awareness and promote brands products and services.

If your still not sure why your business should be using social media, here are proven ways that adding social media to your marketing strategy is highly effective.

How social media can build brand awareness

With 4.33 billion social media users in 2021, makes it a great platform for boosting brand visibility and reaching large audiences. Joining a social platform like Instagram, Facebook, Twitter and YouTube, allows a business to share content about their brand’s products, services, achievements and goals with billions of people.

Take Coconut Bliss for example, an ice cream company that creates organic desserts. They started out as a small business and took on social media to promote their brand. Using creative content and effective promotions they currently have over 50K followers and a revenue of $12 million.

Engaging on social media leads to more sales

A great thing about social media is the ability to directly interact with customers and audiences. Something as simple as sharing a photo of a customer using your brands products can lead to more people wanting to try those products. Social media opens up the door to endless conversations and interactions.

People love to see authenticity within a brand, using social media platforms you can present your brand’s personality and voice with customers. Staples for example does a great job optimizing twitter for customer feedback and showing their brands personality. Not every post or tweet has to be related to promoting a product, creating content that is relatable and engaging has proven to be just as effective.

These are only a few ways that a business can thrive using social media marketing, there are numerous other benefits which you can find here.