No matter where you look people are constantly looking at their phones, when you hear about a new product or a new place to visit the first thing many of us do is whip out our phones and look it up. From 2015 to 2020 about 45% of website traffic in the United States Originates from mobile devices and that number is continuing to grow.

There are over 2.87 billions mobile users and if your website is not mobile friendly you could be in trouble. Creating a UX design that allows your website to be mobile friendly is a great way to attract more visitors and to your website. Let’s get into why having a mobile-friendly website is crucial to your business.

Strengthen visibility

Having a mobile friendly website is essential for reaching wider audiences. Websites that are easily accessible on mobile devices allows for more customers to search the website and use it easily. A website that is easily accessible is also easily shareable and therefore people have the option to share it with their friends or on social media. This strengthens the visibility of your website and reaches more potential customers.

Improves customer experience

Having an easy-to-use website will attract more visitors and encourage them to visit again. A UX design that is simple and easy to navigate and create a better experience for the users. Websites that aren’t mobile friendly take a longer time to load and harder to navigate. By making your website mobile friendly you make it easier for visitors to understand and want to remain longer on your website.

Direct contact with customers

With a mobile friendly website visitors and customers are able to directly contact your brand. The more convenient your website is the more customers will have the opportunity to reach out and interact with you. Having clear call to action button is important to making it easier for potential customers to directly contact you and or the products and services your website sells.

To conclude, a mobile friendly website will help your brand and website to gain more traffic and create a better user and customer experience.