Cliff Young LTD, a contemporary furniture company, almost 50 years old requested eMagid for a redesign of their website. They wanted to reinvent their online presence and explore digital outlets for marketing.
When we get a custom web development project there are a number of things we try to take into account while building it.
First, of course, we work together to mockup a design that appeals to our clients. In this case, we made a simple design with a minimalist layout to match the elegance of the furniture itself.
Cliff Young wanted custom web development to express their unique brand.
Second thing that must be accounted for is the niche market the website is trying to appeal to. Since Cliff Young LTD aims for an upper-class luxury market, everything about the site must be holistic in their approach to appeal to that crowd. So we check our website design to make all the various parts consistent with one another.
Third is a bit nuanced, because when redesigning a site that already exists there a blending process involved. You want to incorporate a lot of the old content and flow while adding new elements to it. Too much new and people would get confused, to much old and well, why hire a web development company at all?
A seamless blend of the introduction of a new model while maintaining certain brand integrity is the optimal product for a website redesign. Unless the original website was absolutely abhorrent, in which case it should look nothing like that.
Our web design agency used WordPress to create the web design for their brand. Over their history, Cliff Young has updated their furniture to be modern in each era. They have however been consistent with a more minimalist design approach.
We wanted that to be understood and felt through their website. Our web design agency and Cliff Young communicated about the feel they were going for, and we delivered it to them.
For all the specific tools and apps used you can check out the website development page for Cliff Young.
Creating and executing a website launch checklist is a key step in ensuring the success of your e-commerce website, whether you are introducing a re-design or a completely new website. Before going live with any project at eMagid, we perform a thorough QA process guided by our website launch checklists and recommend you do the same, regardless of website size.
You can divide your list into 3 categories:
Each category is crucial to your success in e-commerce. Today, in Part 1, we will start with SEO. Planning for SEO well in advance of your launch date will help you meet anticipated project timelines. Strategic decisions made to support SEO often impact website design and functionality and should ideally be considered while design and development are still in process.
Even if you don't plan on executing a full SEO campaign post-launch, you can help your website perform well in SERP rankings through an initial onsite optimization. This setup includes keyword selection, meta data (page titles and descriptions), h tags and alt text on images. Local businesses should also use micro formats to define their location and confirm their business with Google My Business.
You'll also want to run a check for existing issues like broken links, 310 errors, etc. Many SEO tools have free trials that you can use to crawl your website and find these problems. Popular tools include, SEOMoz, SEMrush.com, WooRank.com and Raven Tools.
Finally, when you are ready to go live, you can use A/B testing and post marketing tools to capture user behavior on your site which will help you understand and improve the site after you launch it.
Launching a new website for you small business or your startup can be very challenging , how do you know what's right, what looks good and what will make the most impact on your potential users?
Every process of designing and developing a new site requires some research , understanding your users will help you decide which content strategy to go with and visuals, user demographics analysis tools are widely available online, once you nailed the demographics, the immediate focus should then turn into creating a quality UI/UX that will have a direct impact on your website conversions, weather its an online e-commerce website or just a lead generation landing page, converting well is what makes or breaks the success of a website.
The last part and probably the most important step is the QA process, start by listing every page on the site and state the goals of that page i.e. content, form... test each page and make sure to do cross browsing tests as well, in today's world you will need to try a few other mobile devices as well and make sure your site is full responsive. Create an SEO checklist before going live, execute and you are ready... oh yeah, share with friends and family first, they will give you the most honest feedback in a friendly way... Good luck.